I think it depends on the child. If I try to say things to comfort or calm DD when she is in a state its just like throwing fuel on the fire. Offering a cuddle would sound more like a threat because she isnt that cuddly at the best of times. She enjoys the ocasional quick cuddle if she is in a really good mood but trying to cuddle her at other times can be enough to start a tantrum in itself, lol. I still try to reason with her at times but on the whole ignoring her is often what she needs to calm herself down. Thankfully her tantrums have calmed down now that she is older and she tends to cry and complain but not get totally out of control. DS is the total opposite he cant get enough cuddles and giving him attention calms him down if he is upset. But then after DD I wouldnt call anything he ever does a 'propper' tantrum, lol.