Mcdonalds does something good for a change.

Urchin

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Saw this on the news today, it was kinda nice :)

Hedgehogs force McDonald's carton change

McDonald's, the fast food chain, has acquiesced to hedgehog lovers and redesigned packaging for its McFlurry ice-cream which has proved a death-trap for the sweet-toothed creatures.

Since the McFlurry arrived, hundreds of hedgehogs have nosed their way into dumped cartons but, after licking the sticky remnants, found themselves trapped inside.

This has caused starvation and dehydration over long periods for those creatures not lucky enough to be rescued.

McDonald's says that the wide-mouthed opening in the lid of the McFlurry containers will be reduced in size, making them too small for the popular creatures to get their heads into.

Fay Vass, chief executive of the British Hedgehog Preservation Society, said: "This is excellent, it is long overdue news, We have been in touch with McDonald’s about this problem for over five years and are delighted that they have at last solved the problem."

"We have had hundreds of calls about this in the last six years."

"They are left open to predators and will, if not found, suffer a slow death through starvation and dehydration."

The key problem was the lip of the carton which prevented the hedgehogs reversing out because of their spikes.

On their battle to win the design change, she said: "McDonald's never dismissed us. It took so long which was frustrating."

McDonald’s said the design change came after pressure from the society which prompted “significant research and design testing” to develop new packaging.

"The smaller aperture of the lid has been designed to prevent hedgehogs from entering the McFlurry container in the unfortunate incidence that a lid is littered and is then accessible to wildlife."

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:)
 
Grr bloody macdonalds. Whilst it is great that they have eventually done something I wish they would think about all the packaging they produce.
 
oh lord :roll: whatever next.

MacDonalds do far more damage to the environment than trapping a few hedgehog heads.

they ought to try reducing packaging .....
 
Hi

aww poor little guys i worked there for 3 years :oops: only job ive ever had lol
Katrina
 
*saulino* said:
Hi

aww poor little guys i worked there for 3 years :oops: only job ive ever had lol
Katrina

i used to be a customer care manager at mcd's katrina...remember your mcdonalds smile ;) i worked in training at the notting hill headquarters aswell..had to train floor managers! lol
 

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