30 weeks and got my first one, just under belly button! It's a deep one so very noticeable! Makes my scar from my belly bar just above my belly button lol. Was gutted when I found it, can't even see it from where I am lol! Got bio oil so hopefully will help it but more than likely I'll b covered by morning!!!!!! I didn't put cream on daily, probs twice in 30 weeks, feel like if your gonna get them your gonna get them no amount of cream will stop it!