Im not breastfeeding myself but my sister is and she wanted to share some wisdom she had with you all. dont know if anyone else has tried it but a good cream is Lanisinoh. My sis says she was in a great deal of pain and was bleeding and the baby was sicking up blood because of it, anyhows her midwife recommended thsi cream and it works a wonder she says its great!!! it is a little expensive at just over a tenner (luckily she lives with my dad so he can buy things if she needs them)but well worth the money and she hasnt had to use too much as its so good. hope this has helped someone