My baby has it, and it is blinkin' hard to get rid of! We give her hair a good wash every other night, and in the process her head IS rubbed vigourously with a towel when it is dried. But my baby was born with a LOT of hair, and it is now 3 inches long on the top of her head, which is where the cradle cap is. We tried the olive oil thing, and it just made her head look like an oil slick had hit it. Currently I am gently brushing her hair regularly and that seems to be loosening it and lifting it out of her hair.