Emmas diary- what have they done?

[redbear]

Just read this on my councils bulletin about bf feeding babies-- wonder why they have done that?

You may be aware of Emma’s Diary, an online and paper publication for pregnant women. Apparently the paper version currently contains an insert promoting the use of breast milk substitutes. This is in violation of the International Code of Marketing of Breast Milk Substitutes and therefore if any of our healthcare facilities distributes Emma’s Diary we would fail our Baby Friendly assessment.

 

[l_maclean]

Ouch!! Silly Emma's Diary. Although I guess not hugely surprising - they sell on ur details so I guess profit is all important!


On my iPhone - so cant see tickers

 

[babymother]

I'm not surprised to be honest.
I used to always check the supermarkets and boots regarding the code LOL
And there was a time I said to a worker in boots they are violating the code for selling reduced priced stage 1 formula.