I went years ago, it's good if you want to pay full price for what you're getting with perhaps a little bit of a trade show discount usually around 10-15% but tbh as baby stuff is only usually good for a matter of months I'm going to get all the expensive stuff second hand this time around! We spent a fortune on Jam when he was little and it all gets put away after 6 months or so, if that! The pushchair lasts a bit longer but time flies before they're in a lightweight stroller instead!